The most fun we had on this project was to stick to the game and find the craziest scenes Chicharrón could trigger all along his chaotic chase. And because Far Cry is a crazy game, what could be more crazy than an unpredictable rooster to promote it? What was the most fun to work on, and what most challenged you? Why a rooster? Where did the insight come from?Īs this rooster will be among allies in the game, we thought it could be funnier to have his point of view, instead of the good or bad guy that we are used to seeing in most game trailers. In the game, the real hero is named Dani. In fact, yes, it's fair to see a comparison with some past South American independence fights, but to be honest, Chicharrón is more a rooster creating something bigger than himself than a true revolution hero. Throughout his race, he will slowly lay the foundations of the revolution among the inhabitants who are done with this oppression. Kidnapped to entertain soldiers of the regime, he will escape for freedom instead of fighting in a forced rooster fight. This trailer tells a story about Chicharrón, a badass rooster who will help you in the game as an "amigo" to recruit. And a guerilla is slowly rising to fight and defeat its dictator Anton Castillo, played by the famous Giancarlo Esposito. Olivier Le Lostec and Clara Noguier: To give you a bit of context, this new Far Cry 6 game is set in a paradise island stuck in time, where a dictatorial regime is pressuring the people. Muse: What's this all about? Is it fair to call this a rooster Che Guevara story? 28, and will also go live internationally in cinemas and on TV.īelow, copywriter Olivier Le Lostec and art director Clara Noguier of DDB Paris weigh in. The chaotic, cathartic work was produced by Traktor collective, with animation by Sweden's Important Looking Pirates, who also did special effects for The Mandalorian, Westworld and Watchmen. By late afternoon, Chicharrón has somehow enlisted the sympathies of Dani Rojas, the game's protagonist, and takes center stage in an uprising against the dictator himself.
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